Blog

Man, man, oh man—where do I even begin? It’s been... checks calendar... two weeks? Shit. So much for that “I’m doing my best to keep up with this weekly blog” talk. (Picture me rolling my eyes at myself.) But here I am. No excuses. It’s late. Everyone’s asleep. The house is quiet in that sacred, soft kind of way, and I told myself, “Eric, just write …

Reintroducing Drop of Sunshine: A Journey with Eric WelchAlright, so here we go! This time, we're kicking off with something a little different. In the past, I (Eric Welch) tried following the traditional brand playbook—the one with the stiff blogs, canned voices, and soulless ‘industry talk.’ Those blogs didn’t connect with anyone, least of all with me. Many brands out there are so busy trying to …