Blog

Man, man, oh man—where do I even begin? It’s been... checks calendar... since November 18th. That’s a whole month. Holy shit. What happened to all that “I’m doing my best to keep up with this weekly blog” talk? (Picture me rolling my eyes at myself.) But here I am—back at it. No excuses. I’m on my couch after my daughter’s second birthday party …

Reintroducing Drop of Sunshine: A Journey with Eric WelchAlright, so here we go! This time, we're kicking off with something a little different. In the past, I (Eric Welch) tried following the traditional brand playbook—the one with the stiff blogs, canned voices, and soulless ‘industry talk.’ Those blogs didn’t connect with anyone, least of all with me. Many brands out there are so busy trying to …