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Man, man, oh man—where do I even begin? It’s been... checks calendar... since November 18th. That’s a whole month. Holy shit. What happened to all that “I’m doing my best to keep up with this weekly blog” talk? (Picture me rolling my eyes at myself.) But here I am—back at it. No excuses. I’m on my couch after my daughter’s second birthday party …

I’m doing my best to stick to this weekly blog, but damn, this shit is hard! With work, bills, babies, and my own ADD pulling me in a million directions, sitting down and writing can feel impossible. But hey, I’m here! Look at me now, Ma!So, where were we?Oh yeah—the moment I realized cannabis was more than just a plant. It was medicine. It was community. It was a commodity that could be monetized …

Now that you know the basics about me, Eric Welch, it’s time to dive a bit deeper. So, let’s go back to where my journey with cannabis—well, weed as we called it—really began. We had a million names for it: dro, fire, crunchy, triple grade A, the list goes on. I could probably fill this whole blog with the lingo alone.You already know I bounced around between homes, what some might label a “b …

Reintroducing Drop of Sunshine: A Journey with Eric WelchAlright, so here we go! This time, we're kicking off with something a little different. In the past, I (Eric Welch) tried following the traditional brand playbook—the one with the stiff blogs, canned voices, and soulless ‘industry talk.’ Those blogs didn’t connect with anyone, least of all with me. Many brands out there are so busy trying to …