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Entering that bunker, walking down those stairs...man, looking back, it was fucking crazy. Spoiler alert: this won’t be the last time I do some crazy-ass shit. The steps were short, steep, and led into what seemed liked complete darkness. The air shifted—cooler, damp, thick with the scent of aged wood and that smell from your grandma's closet. You know with the moth balls, and wha …

Man, man, oh man—where do I even begin? It’s been... checks calendar... two weeks? Shit. So much for that “I’m doing my best to keep up with this weekly blog” talk. (Picture me rolling my eyes at myself.) But here I am. No excuses. It’s late. Everyone’s asleep. The house is quiet in that sacred, soft kind of way, and I told myself, “Eric, just write …

Now that you know the basics about me, Eric Welch, it’s time to dive a bit deeper. So, let’s go back to where my journey with cannabis—well, weed as we called it—really began. We had a million names for it: dro, fire, crunchy, triple grade A, the list goes on. I could probably fill this whole blog with the lingo alone.You already know I bounced around between homes, what some might label a “b …

Reintroducing Drop of Sunshine: A Journey with Eric WelchAlright, so here we go! This time, we're kicking off with something a little different. In the past, I (Eric Welch) tried following the traditional brand playbook—the one with the stiff blogs, canned voices, and soulless ‘industry talk.’ Those blogs didn’t connect with anyone, least of all with me. Many brands out there are so busy trying to …