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I’m doing my best to stick to this weekly blog, but damn, this shit is hard! With work, bills, babies, and my own ADD pulling me in a million directions, sitting down and writing can feel impossible. But hey, I’m here! Look at me now, Ma!So, where were we?Oh yeah—the moment I realized cannabis was more than just a plant. It was medicine. It was community. It was a commodity that could be monetized …

Reintroducing Drop of Sunshine: A Journey with Eric WelchAlright, so here we go! This time, we're kicking off with something a little different. In the past, I (Eric Welch) tried following the traditional brand playbook—the one with the stiff blogs, canned voices, and soulless ‘industry talk.’ Those blogs didn’t connect with anyone, least of all with me. Many brands out there are so busy trying to …