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I won’t start with any excuses for not keeping up with this blog—fuck that. I’m here now, and that’s what matters. But before we dive in, if you’ve been following along, reading these pieces of my past, thank you. Now, back to the story... I’m standing on this farm. Just got out of the car with the guy introducing me to him. All I see is land stretching in ever …

Now that you know the basics about me, Eric Welch, it’s time to dive a bit deeper. So, let’s go back to where my journey with cannabis—well, weed as we called it—really began. We had a million names for it: dro, fire, crunchy, triple grade A, the list goes on. I could probably fill this whole blog with the lingo alone.You already know I bounced around between homes, what some might label a “b …

Reintroducing Drop of Sunshine: A Journey with Eric WelchAlright, so here we go! This time, we're kicking off with something a little different. In the past, I (Eric Welch) tried following the traditional brand playbook—the one with the stiff blogs, canned voices, and soulless ‘industry talk.’ Those blogs didn’t connect with anyone, least of all with me. Many brands out there are so busy trying to …