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Now that you know the basics about me, Eric Welch, it’s time to dive a bit deeper. So, let’s go back to where my journey with cannabis—well, weed as we called it—really began. We had a million names for it: dro, fire, crunchy, triple grade A, the list goes on. I could probably fill this whole blog with the lingo alone.You already know I bounced around between homes, what some might label a “b …

Reintroducing Drop of Sunshine: A Journey with Eric WelchAlright, so here we go! This time, we're kicking off with something a little different. In the past, I (Eric Welch) tried following the traditional brand playbook—the one with the stiff blogs, canned voices, and soulless ‘industry talk.’ Those blogs didn’t connect with anyone, least of all with me. Many brands out there are so busy trying to …